marketing

PROFESSIONAL SUMMARY

CJ McGillivray has five years of experience as a social media manager along with two years of experience as a writing tutor. This combination of unconventionally related jobs gives her an edge in communications and marketing. In one arena, she coaches writers to increase the clarity and coherency of their arguments. In another, she creates energetic and concise marketing materials to drive engagement and sales. Coaching a variety of writers at various skill levels also helps CJ to understand the nuances of different brand voices and replicate them in a creative and consistent way. She continually pushes for greater clarity, brevity and personality in her writing.

EXPERTISE

CJ McGillivray has copywriting expertise in creating content for social media channels, print advertising, email communications, blog articles, landing page content, video descriptions, press releases and corporate proposals. She has additional marketing experience in social media management, graphic design, videography, photography, photo editing and scheduling communications.

SOCIAL MEDIA MANAGEMENT

Here are some examples of her recent social media marketing efforts for a various brands and campaigns. All written content, photo editing, photography and graphic designs were done by CJ McGillivray:

#explorebc

The following social media posts feature local tourist attractions around the province of British Columbia, promoting the annual tourism challenge.

Tom Lee Music Canada

In her role as the social media manager for Tom Lee Music Canada, CJ McGillivray routinely prepares daily social media content. The posts cover corporate sales, product features, human interest content and sponsored event coverage.

Music Heals

In her spare time, CJ volunteers for Music Heals Canada, a charitable foundation dedicated to raising funds and awareness for music therapy across Canada. As a festival ambassador, her role involves social media coverage and community engagement at local music festivals, on behalf of the organization.

Carousel Theatre for Young People

In her role as communications manager for Carousel Theatre for Young People, CJ prepared daily social media content promoting their local theatre performances, workshops, classes and events. Her previous contract work also includes teaching, composing and performance contracts for which she prepared social media content.

VIDEOGRAPHY

CJ McGillivray also does corporate videography and film editing for brand development and marketing purposes. Here is a selection of her recent corporate videography:

  • Announcing the Synths and Robots Sale

Concept, video editing, sourcing of royalty free music and visuals and creation of text graphics by CJ McGillivray; poster graphic by Lorelle Kjarsgaard. Featuring the song Gemini Robot by Bird Creek. Video created with 0 hours of filming and 5.5 hours of editing.

  • Announcing the Offsets & Oddities Sale

Concept, sound and video editing, sourcing of royalty free music and visuals and creation of text graphics by CJ McGillivray; poster graphic by Lorelle Kjarsgaard. Featuring royalty free and licensed music including Live Worms by Josh Lippi & The Overtimers, Psychedelicacy by Doug Maxwell, A Young Man by ALBIS, Outlet by Silent Partner and Ticket To Nowhere Man and Yeah by Audionautix, both licensed under a Creative Commons Attribution License. Video created with 0 hours of filming and 14 hours of editing.

  • Introducing the Limited Edition Gold Ibanez TS9

Videography and editing by CJ McGillivray. Shot on a Canon Rebel TS5 with an 18-55 mm lens. Created in 15 minutes of filming and 45 minutes of editing.

  • #Recordingmonth Giveaway

Stop motion photography, editing and concept by CJ McGillivray. Shot on a Canon Rebel TS5 with an 18-55 mm lens. Created in 2 hours of filming and 2.5 hours of editing.

  • Announcing The Acoustic Drum Sale

Starring Carlos Valdes and Eugene Chong with sound recording, filming, editing and concept by CJ McGillivray, poster graphic by Lorelle Kjarsgaard and Eugene Chong as dolly grip and additional setup assistance from Peter Wingham. Original music composed by Carlos Valdes. Created in 2 hours of filming and 3 hours of editing.

  • Telefest Series: Introducing the Fender American Pro Telecaster

Starring Ed Laslo with sound recording, filming and editing by CJ McGillivray; original music composed by Ed Laslo. Created in 1.5 hours of filming and 4 hours of editing.

  • Telefest Series: Introducing the Fender Offset Telecaster

Starring Billy Muldoon with sound recording, filming and editing by CJ McGillivray; original music composed by Billy Muldoon. Created in 1 hour of filming and 3 hours of editing.

  • Give Cool Series: Looking for the Perfect Guitar?

Concept, editing and text graphics by CJ McGillivray. Created with 0 hours of filming and 3 hours of editing.

  • Give Cool Series: Looking for the Perfect Keys?

Concept, editing and text graphics by CJ McGillivray. Created with 0 hours of filming and 1.5 hours of editing.