marketing

PROFESSIONAL SUMMARY

CJ McGillivray has five years of experience as a social media manager and content creator along with two years of experience as an academic writing tutor. In one arena, she coaches writers to increase the clarity and coherency of their arguments. In another, she creates energetic and concise marketing materials to drive engagement and sales. Coaching a variety of writers at various skill levels also helps her to understand the nuances of different brand voices and replicate them in a creative and consistent way. In all her writing, she focuses on clarity, brevity and personality.

TECHNICAL SKILLS

Her professional experience includes copywriting, graphic design, videography, photography and podcasting. She also has experience updating website landing pages, editing basic code, collecting audience analytics, providing live social media coverage and managing everything from online events to complex email campaigns.

Her writing experience covers social media content, digital and print advertisements, email communications, blog articles, landing pages, video descriptions, press releases, media kits, corporate proposals and internal communications.

WRITING SAMPLES

Here is a collection of selected blogs categorized by genre:

SOCIAL MEDIA MANAGEMENT

Here are examples of recent social media marketing efforts for various brands and campaigns. All selected writing, content development and graphic designs are by CJ McGillivray:

  • Ashton College

In her role as the digital content developer for Ashton College, CJ McGillivray is responsible for social media management, graphic design and videography. Her social media posts focus on community engagement, event promotions and reminders, course announcements, educational resources and career or lifestyle inspiration.

  • Tom Lee Music Canada

As the social media manager for Tom Lee Music Canada, CJ McGillivray prepared all of the daily social media content and email marketing assets for the company. Her posts covered corporate sales, product features, human interest content, artist features and sponsored event coverage.

  • TechnoEdge Learning

Jumping into the realm of cybersecurity and information technology, CJ McGillivray created daily social media content for an online education platform called TechnoEdge Learning. The company offers online cybersecurity courses to provide IT professionals with the skills they need to pass certification exams and level up their careers.

  • Espace D.

CJ McGillivray crafted engaging social media posts and monthly newsletters for this local showroom, through her role as a marketing assistant. The brand voice demanded a refined elegance to promote local fine art, classic decor and the latest trends of Nordic design.

  • Music Heals Canada

CJ McGillivray also volunteered for Music Heals Canada, a charitable foundation dedicated to raising funds and awareness for music therapy across Canada. As a festival ambassador, her role involved live social media coverage and community engagement at local music festivals and city events, on behalf of the organization.

  • Still Water

As part of an online campaign to support the project, CJ McGillivray prepared social media content for the independent short film Still Water. The creative team applied for a grant through STORYHIVE, a community-powered funding program designed to support emerging content creators in British Columbia and Alberta.

  • Steinway Society of Canada

Continuing her work in community engagement, CJ McGillivray launched social media channels for the Steinway Society of Canada. The organization is dedicated to elevating young musicians and fostering community through musical education.

  • Explore BC

Beyond her formal marketing roles, CJ McGillivray enjoys exercising her photography and copywriting expertise to cover a broad range of brand voices and initiatives. The following social media posts on her personal page feature local tourist attractions around the province of British Columbia, promoting the annual tourism challenge.

VIDEOGRAPHY

In tandem with her marketing and communications work, CJ McGillivray conceptualizes and edits short corporate videos for a variety of brands. Browse through her videography portfolio for selected examples.