CJ McGillivray has six years of experience as a social media manager and content creator along with three years of experience as an academic writing tutor. In one arena, she coaches writers to increase the clarity and coherency of their arguments. In another, she creates energetic and concise marketing materials to drive engagement and sales. Coaching a variety of writers at various skill levels also helps her to understand the nuances of different brand voices and replicate them in a creative and consistent way. In all her writing, she focuses on clarity, brevity and personality.
Her professional experience includes copywriting, graphic design, video editing, photography and podcasting. She also has experience updating website landing pages, editing basic code, collecting audience analytics, providing live social media coverage and managing everything from local online events to nationwide email campaigns.