As a content creator, CJ McGillivray has four years of experience as a social media manager along with two years of experience as a writing tutor. This combination of unconventionally related jobs gives her an edge in communications. One job involves coaching writers to increase the clarity and coherency of their arguments while the other job involves writing concise, energetic marketing materials to drive engagement and sales.
Whether she is reviewing a thesis statement or writing a call to action for an email newsletter, she pushes for greater clarity, brevity and cleverness. Working with a variety of different writers at various skill levels also helps her understand the nuances of different brand voices and replicate them in a creative and consistent way. She takes a personal, conversational approach whenever possible and appropriate.
Her copywriting expertise includes creating content for social media channels, print advertising, email communications, blog articles, landing page content, video descriptions, press releases and proposals. Her additional experience is in social media management, graphic design, videography, photography, photo editing and scheduling communications.
SOCIAL MEDIA MANAGEMENT
Here are some examples of her recent social media marketing efforts for a various brands and campaigns. All written content, photo editing, photography and graphic designs were done by CJ McGillivray:
The following social media posts feature local tourist attractions around the province of British Columbia, promoting the annual tourism challenge.
TOM LEE MUSIC CANADA
In her role as the social media manager for Tom Lee Music Canada, CJ McGillivray routinely prepares daily social media content. The posts cover corporate sales, product features, human interest content and sponsored event coverage.
In her spare time, CJ volunteers for Music Heals Canada, a charitable foundation dedicated to raising funds and awareness for music therapy across Canada. As a festival ambassador, her role involves social media coverage and community engagement at local music festivals, on behalf of the organization.
CAROUSEL THEATRE FOR YOUNG PEOPLE
In her role as communications manager for Carousel Theatre for Young People, CJ prepared daily social media content promoting their local theatre performances, workshops, classes and events. Her previous contract work also includes teaching, composing and performance contracts for which she prepared social media content.
CJ McGillivray also does corporate videography and film editing for brand development and marketing purposes. Here is a selection of her recent corporate videography:
- Announcing the Synths and Robots Sale
Concept, video editing, sourcing of royalty free music and visuals and creation of text graphics by CJ McGillivray; poster graphic by Lorelle Kjarsgaard. Featuring the song Gemini Robot by Bird Creek. Video created with 0 hours of filming and 5.5 hours of editing.
- Announcing the Offsets & Oddities Sale
Concept, sound and video editing, sourcing of royalty free music and visuals and creation of text graphics by CJ McGillivray; poster graphic by Lorelle Kjarsgaard. Featuring royalty free and licensed music including Live Worms by Josh Lippi & The Overtimers, Psychedelicacy by Doug Maxwell, A Young Man by ALBIS, Outlet by Silent Partner and Ticket To Nowhere Man and Yeah by Audionautix, both licensed under a Creative Commons Attribution License. Video created with 0 hours of filming and 14 hours of editing.
- Introducing the Limited Edition Gold Ibanez TS9
Videography and editing by CJ McGillivray. Shot on a Canon Rebel TS5 with an 18-55 mm lens. Created in 15 minutes of filming and 45 minutes of editing.
- #Recordingmonth Giveaway
Stop motion photography, editing and concept by CJ McGillivray. Shot on a Canon Rebel TS5 with an 18-55 mm lens. Created in 2 hours of filming and 2.5 hours of editing.
- Announcing The Acoustic Drum Sale
Starring Carlos Valdes and Eugene Chong with sound recording, filming, editing and concept by CJ McGillivray, poster graphic by Lorelle Kjarsgaard and Eugene Chong as dolly grip and additional setup assistance from Peter Wingham. Original music composed by Carlos Valdes. Created in 2 hours of filming and 3 hours of editing.
- Telefest Series: Introducing the Fender American Pro Telecaster
Starring Ed Laslo with sound recording, filming and editing by CJ McGillivray; original music composed by Ed Laslo. Created in 1.5 hours of filming and 4 hours of editing.
- Telefest Series: Introducing the Fender Offset Telecaster
Starring Billy Muldoon with sound recording, filming and editing by CJ McGillivray; original music composed by Billy Muldoon. Created in 1 hour of filming and 3 hours of editing.
- Give Cool Series: Looking for the Perfect Guitar?
Concept, editing and text graphics by CJ McGillivray. Created with 0 hours of filming and 3 hours of editing.
- Give Cool Series: Looking for the Perfect Keys?
Concept, editing and text graphics by CJ McGillivray. Created with 0 hours of filming and 1.5 hours of editing.