marketing

PROFESSIONAL SUMMARY

CJ McGillivray has five years of experience as a social media manager and content creator along with two years of experience as an academic writing tutor. In one arena, she coaches writers to increase the clarity and coherency of their arguments. In another, she creates energetic and concise marketing materials to drive engagement and sales. Coaching a variety of writers at various skill levels also helps her to understand the nuances of different brand voices and replicate them in a creative and consistent way. In all of her writing, CJ continually pushes for greater clarity, brevity and personality.

TECHNICAL SKILLS

Her professional experience includes copywriting, graphic design, videography, photography and podcasting. She also has experience updating website landing pages, editing basic code, managing online events, collecting analytics, doing live social media coverage and maintaining email databases.

Her copywriting expertise covers social media content, print advertisements, email communications, blog articles, landing page content, video descriptions, press releases, media kits, corporate proposals and internal communications.

SOCIAL MEDIA MANAGEMENT

Here are some examples of her recent social media marketing efforts for a various brands and campaigns. All copywriting, content development and original graphic designs are by CJ McGillivray:

Tom Lee Music Canada

In her role as the social media manager for Tom Lee Music Canada, CJ McGillivray prepares all of the daily social media content and email marketing assets for the company. Her posts cover corporate sales, product features, human interest content and sponsored event coverage.

Espace D.

In her role as a marketing assistant, CJ McGillivray crafted engaging social media posts and monthly newsletters for this local showroom. The brand voice demanded a refined elegance to promote local fine art, classic decor and the latest trends of Nordic design.

Music Heals Canada

CJ McGillivray also volunteers for Music Heals Canada, a charitable foundation dedicated to raising funds and awareness for music therapy across Canada. As a festival ambassador, her role involves live social media coverage and community engagement at local music festivals and city events, on behalf of the organization.

Still Water

CJ McGillivray prepared social media content for the independent short film Still Water, as part of an online campaign to support the project. The creative team applied for a grant through STORYHIVE, a community-powered funding program designed to support emerging content creators in British Columbia and Alberta.

Carousel Theatre for Young People

In her role as communications manager for Carousel Theatre for Young People, CJ prepared daily social media content and monthly email newsletters promoting the company’s theatre performances, workshops, classes and events. She elevated the brand voice and style, focusing on a playful and joyful audience.

Steinway Society of Canada

Continuing her work in community engagement, CJ McGillivray launched social media channels for the Steinway Society of Canada. The organization is dedicated to elevating young musicians and building community through musical education.

Explore BC

Beyond her formal marketing roles, CJ McGillivray enjoys exercising her photography and copywriting expertise to cover a broad range of brand voices and initiatives. The following social media posts on her personal page feature local tourist attractions around the province of British Columbia, promoting the annual tourism challenge.

VIDEOGRAPHY

CJ McGillivray also does corporate videography and film editing for brand development and marketing purposes. Here is a selection of her recent corporate videography:

  • Announcing the Synths and Robots Sale

Concept, video editing, sourcing of royalty free music and visuals and creation of text graphics by CJ McGillivray; poster graphic by Lorelle Kjarsgaard. Featuring the song Gemini Robot by Bird Creek. Video created with 0 hours of filming and 5.5 hours of editing.

  • Announcing the Offsets & Oddities Sale

Concept, sound and video editing, sourcing of royalty free music and visuals and creation of text graphics by CJ McGillivray; poster graphic by Lorelle Kjarsgaard. Featuring royalty free and licensed music including Live Worms by Josh Lippi & The Overtimers, Psychedelicacy by Doug Maxwell, A Young Man by ALBIS, Outlet by Silent Partner and Ticket To Nowhere Man and Yeah by Audionautix, both licensed under a Creative Commons Attribution License. Video created with 0 hours of filming and 14 hours of editing.

  • Introducing the Limited Edition Gold Ibanez TS9

Videography and editing by CJ McGillivray. Shot on a Canon Rebel TS5 with an 18-55 mm lens. Created in 15 minutes of filming and 45 minutes of editing.

  • #Recordingmonth Giveaway

Stop motion photography, editing and concept by CJ McGillivray. Shot on a Canon Rebel TS5 with an 18-55 mm lens. Created in 2 hours of filming and 2.5 hours of editing.

  • Announcing The Acoustic Drum Sale

Starring Carlos Valdes and Eugene Chong with sound recording, filming, editing and concept by CJ McGillivray, poster graphic by Lorelle Kjarsgaard and Eugene Chong as dolly grip and additional setup assistance from Peter Wingham. Original music composed by Carlos Valdes. Created in 2 hours of filming and 3 hours of editing.

  • Telefest Series: Introducing the Fender American Pro Telecaster

Starring Ed Laslo with sound recording, filming and editing by CJ McGillivray; original music composed by Ed Laslo. Created in 1.5 hours of filming and 4 hours of editing.

  • Telefest Series: Introducing the Fender Offset Telecaster

Starring Billy Muldoon with sound recording, filming and editing by CJ McGillivray; original music composed by Billy Muldoon. Created in 1 hour of filming and 3 hours of editing.

  • Give Cool Series: Looking for the Perfect Guitar?

Concept, editing and text graphics by CJ McGillivray. Created with 0 hours of filming and 3 hours of editing.

  • Give Cool Series: Looking for the Perfect Keys?

Concept, editing and text graphics by CJ McGillivray. Created with 0 hours of filming and 1.5 hours of editing.