CJ McGillivray has five years of experience as a social media manager and content creator along with two years of experience as an academic writing tutor. In one arena, she coaches writers to increase the clarity and coherency of their arguments. In another, she creates energetic and concise marketing materials to drive engagement and sales. Coaching a variety of writers at various skill levels also helps her to understand the nuances of different brand voices and replicate them in a creative and consistent way. In all of her writing, CJ continually pushes for greater clarity, brevity and personality.


Her professional experience includes copywriting, graphic design, videography, photography and podcasting. She also has experience updating website landing pages, editing basic code, managing online events, collecting analytics, doing live social media coverage and maintaining email databases.

Her copywriting expertise covers social media content, print advertisements, email communications, blog articles, landing page content, video descriptions, press releases, media kits, corporate proposals and internal communications.


Here are some examples of her recent social media marketing efforts for a various brands and campaigns. All copywriting, content development and original graphic designs are by CJ McGillivray:

Ashton College

Since August 2020, CJ McGillivray has worked as the digital content developer for Ashton College, responsible for social media management, graphic design and videography for the company. Her social media posts focus on community engagement, event promotions and reminders, course announcements, educational resources and career or lifestyle inspiration.

Tom Lee Music Canada

In her role as the social media manager for Tom Lee Music Canada, CJ McGillivray prepared all of the daily social media content and email marketing assets for the company. Her posts covered corporate sales, product features, human interest content and sponsored event coverage.

Espace D.

CJ McGillivray crafted engaging social media posts and monthly newsletters for this local showroom, through her role as a marketing assistant. The brand voice demanded a refined elegance to promote local fine art, classic decor and the latest trends of Nordic design.

Music Heals Canada

CJ McGillivray also volunteered for Music Heals Canada, a charitable foundation dedicated to raising funds and awareness for music therapy across Canada. As a festival ambassador, her role involved live social media coverage and community engagement at local music festivals and city events, on behalf of the organization.

Still Water

As part of an online campaign to support the project, CJ McGillivray prepared social media content for the independent short film Still Water. The creative team applied for a grant through STORYHIVE, a community-powered funding program designed to support emerging content creators in British Columbia and Alberta.


Steinway Society of Canada

Continuing her work in community engagement, CJ McGillivray launched social media channels for the Steinway Society of Canada. The organization is dedicated to elevating young musicians and fostering community through musical education.

Explore BC

Beyond her formal marketing roles, CJ McGillivray enjoys exercising her photography and copywriting expertise to cover a broad range of brand voices and initiatives. The following social media posts on her personal page feature local tourist attractions around the province of British Columbia, promoting the annual tourism challenge.


CJ McGillivray also does corporate videography and film editing for brand development and marketing purposes. Here is a selection of her recent corporate videography:

  • Tom Lee Music Canada: Synths and Robots Sale

Concept, video editing, sourcing of royalty free music and visuals and creation of text graphics by CJ McGillivray; poster graphic by Lorelle Kjarsgaard. Featuring the song Gemini Robot by Bird Creek. Video created with 0 hours of filming and 5.5 hours of editing.

  • Ashton College: Get Inspired, Get Ahead

Concept and editing by CJ McGillivray. Process: 0 hours of filming and 1.5 hours of editing.

  • Tom Lee Music Canada: Offsets & Oddities Sale

Concept and editing by CJ McGillivray. Poster graphic by Lorelle Kjarsgaard. Process: 0 hours of filming and 14 hours of editing.

Song Credits: Live Worms by Josh Lippi & The Overtimers, Psychedelicacy by Doug Maxwell, A Young Man by ALBIS and Outlet by Silent Partner. Ticket To Nowhere Man and Yeah by Audionautix are both licensed under a Creative Commons Attribution License.

  • Tom Lee Music Canada: Limited Edition Gold Ibanez TS9

Filming and editing by CJ McGillivray. Process: 15 minutes of filming and 45 minutes of editing.

  • Ashton College: Discover the Fascinating World of Robotics

Concept and editing by CJ McGillivray. Process: 0 hours of filming and 3 hours of editing.

  • Tom Lee Music Canada: #Recordingmonth Giveaway

Stop motion photography, concept and editing by CJ McGillivray. Process: 2 hours of photography and 2.5 hours of editing.

  • Tom Lee Music Canada: Acoustic Drum Sale

Sound recording, filming, editing and concept by CJ McGillivray. Featuring Carlos Valdes and Eugene Chong. Poster graphic by Lorelle Kjarsgaard, Eugene Chong as dolly grip and additional setup assistance from Peter Wingham. Original music composed by Carlos Valdes. Process: 2 hours of filming and 3 hours of editing.

  • Tom Lee Music Canada: Fender American Pro Telecaster

Sound recording, filming and editing by CJ McGillivray. Original music and performance by Ed Laslo. Process: 1.5 hours of filming and 4 hours of editing.

  • Tom Lee Music Canada: Looking for the Perfect Keys?

Concept and editing by CJ McGillivray. Process: 0 hours of filming and 1.5 hours of editing.