social media management

Photo by Lisa on Unsplash

Below are some examples of recent social media marketing efforts for various brands and campaigns. All selected writing, content development and graphic designs are by CJ McGillivray:

  • Ashton College

In her role as the digital content developer for Ashton College, CJ McGillivray is responsible for social media management, graphic design and video editing. Her social media posts focus on community engagement, event promotions and reminders, course announcements, educational resources and career or lifestyle inspiration.

  • Tom Lee Music Canada

As the social media manager for Tom Lee Music Canada, CJ McGillivray prepared all of the daily social media content and email marketing assets for the company. Her posts covered corporate sales, product features, human interest content, artist features and sponsored event coverage.

  • TechnoEdge Learning

Jumping into the realm of cybersecurity and information technology, CJ McGillivray created daily social media content for an online education platform called TechnoEdge Learning. The company offers online cybersecurity courses to provide IT professionals with the skills they need to pass certification exams and level up their careers.

  • Espace D.

CJ McGillivray crafted engaging social media posts and monthly newsletters for this local showroom, through her role as a marketing assistant. The brand voice demanded a refined elegance to promote local fine art, classic decor and the latest trends of Nordic design.

  • Still Water

As part of an online campaign to support the project, CJ McGillivray prepared social media content for the independent short film Still Water. The creative team applied for a grant through STORYHIVE, a community-powered funding program designed to support emerging content creators in British Columbia and Alberta.

  • Steinway Society of Canada

Continuing her work in community engagement, CJ McGillivray launched social media channels for the Steinway Society of Canada. The organization is dedicated to elevating young musicians and fostering community through musical education.

  • Explore BC

Beyond her formal marketing roles, CJ McGillivray enjoys exercising her photography and copywriting expertise to cover a broad range of brand voices and initiatives. The following social media posts on her personal page feature local tourist attractions around the province of British Columbia, promoting the annual tourism challenge.